Team Human by Douglas Rushkoff

Team Human by Douglas Rushkoff

The first book that I read by Douglas Rushkoff was called Throwing Rocks at the Google Bus, and I really enjoyed it. The name refers to the 2013 protests in San Francisco during which shuttle buses from Google and Apple were attacked and vandalized by the protestors.

Team Human is Rushkof’s most recent book that he published last February. He is a sociologist, university professor and, best selling author of several books. Terms such as “Program or be programmed” or “Viral Media” were first coined by him. You can read his bios on his website and Wikipedia page.

At first, I thought Team Human would be an updated CyberPunk manifesto by him. Still, after reading a few chapters, I realized that this isn’t about being a technology Luddite and attacking technological innovations. He is, in fact, very much in favour of technology that augments humanity.

Rushkoff is critical of technologies that are optimizing human behaviour for profit. For example, data mining and algorithms on social media, search engines, eCommerce websites, dating apps, and electronic music. He describes an era of post-colonialism after the invention of the Internet, where corporations are colonizing their own users, employees, and customers. 

Team human has one hundred chapters, and the last chapter tells you to go and “Find the others.” Douglas Rushkoff is publishing Team Human on Medium platform under the same name. You can listen to his interviews with prominent thought leaders on Team Human Podcast, which I recommend. While at it, also check out his lecture on CBC Ideas.

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